One Extra Degree

I got this in a newletter this week and thought it was interesting.

Enter 212°. The 212° concept is one of the most powerful communication ideas that I’ve experienced in my 30 years as an entrepreneur. A little over a year ago, Sam Parker and I wrote a Simple Truths’ gift book titled: 212°...The Extra Degree, and it has been successful beyond my wildest dreams!

Here’s the idea:
At 211 degrees...water is hot.
At 212 degrees...it boils.
And with boiling water, comes steam.
And steam can power a locomotive.
And, it’s that one extra degree that...
Makes all the difference.

And so many times it’s that one extra degree of effort in business and in life that separates the good from the great.
So simple...yet so versatile and so unforgettable.
212° can apply to almost any value that you wish to reinforce...212° attitude, 212° leadership, 212° respect, and of course, 212° service. Because, as we all know, it is that one extra degree that can make all the difference!
Live With Passion,
Mac Anderson
Founder, Simple Truths